unboxing video

The Importance of the Unboxing Journey: Why Packaging Matters

Packaging is one of the most important aspects of the unboxing experience. In fact, many customers base their purchasing decisions on design. Gift-like packaging can make a product seem more upscale. 72% of consumers base their purchasing decisions on design.(1) And almost 50% of customers believe that gift-like packaging makes a product seem more upscale.(2) This data proves that the unboxing journey is so much more than just opening a box. In this blog post, we will discuss the importance of packaging and how you can create an unforgettable unboxing experience for your customers!

unboxing video

1. What is the unboxing journey and why does it matter?

The unboxing journey is the process of opening and using a product. It matters because it’s the first impression customers have of your product. Design and packaging play a big role in how customers perceive your product. Good design and packaging can make your product seem more upscale and increase customer satisfaction. In fact, studies have shown that 72% of consumers base their purchasing decisions on design. So if you want your product to make a good impression, it’s important to invest in quality packaging. This will help ensure that your customers have a positive experience from the moment they open your product.

2. The importance of design in the unboxing journey

As mentioned before, design is a key factor in the unboxing journey. Good design can make your product more appealing and increase customer satisfaction. Design also plays a role in how customers perceive your brand. If you have a well-designed product, it will reflect positively on your brand and give customers a good impression of your company. Investing in quality design is therefore essential if you want to create a positive unboxing experience for your customers.

 

3. How gift-like packaging can make a product seem more upscale

Gift-like packaging can also make a product seem more upscale. This is because customers associate gifts with quality and thoughtfulness. If you want your product to appear more luxurious, consider using gift-like packaging. This will give customers the impression that your product is high-quality and worth their money.

4. Examples of brands that got it right

unboxing video

Here are some examples of brands that have created a great unboxing experience for their customers:

Apple: Apple is known for its minimalist design and luxury products. Their packaging is clean and simple, making it easy for customers to open and use their products.

Tiffany & Co.: Tiffany & Co. is another example of a brand that uses luxurious packaging to reflect the quality of their products. Their signature blue box is iconic and instantly recognizable.

Harry Potter: The Harry Potter franchise is a great example of how gift-like packaging can make a product seem more upscale. The magical world of Harry Potter comes to life as soon as customers open the box, making for a truly magical unboxing experience.

Here are some tips on how to make the most of your unboxing experience. 

 
unboxing video

Get people excited about your product before they've even used it

As a business owner, you know that first impressions are important. You only have one chance to make a good first impression, so you want to make sure it’s a good one. One way to do this is to get people excited about your product before they’ve even used it. And how do you do that? With custom packaging from a trusted packaging company! Custom packaging can help your product stand out from the crowd and make a lasting impression. Plus, it shows that you’re willing to go the extra mile to ensure your product is the best it can be. 

 
consumer products

Make sure your packaging tells a story

Your product’s packaging should tell a story. It should be cohesive and reflect your brand’s values. For example, if your brand is all about environmental sustainability, you might want to use eco-friendly materials for your packaging. Or if your brand is all about luxury and sophistication, you might want to use high-quality materials like velvet or silk. Whatever story you want your packaging to tell, make sure it’s a story that aligns with your brand.

 
unboxing videos

Use packaging to create an experience

The best way to create an unforgettable unboxing experience is to use packaging to create an experience. Think about all the senses when you’re designing your packaging. What will your customers see, feel, smell and taste? How will they hear your product when they open the box? By considering all of these factors, you can create a truly unique and memorable unboxing experience for your customers.

 
unboxing videos

Use high-quality materials

When it comes to packaging, quality matters. Your customers will be able to tell if you’ve used cheap materials, and it will reflect poorly on your brand. If you want to create a luxurious unboxing experience, use high-quality materials.Your customers will be able to tell the difference, and they’ll appreciate the extra effort you’ve put into making their experience special.

Get creative!

The best way to create an unforgettable unboxing experience is to get creative. Think outside the box and come up with something truly unique that will make your customers say, “Wow!” If you need some inspiration, take a look at our portfolio for some ideas.

unboxing videos

Create a sense of anticipation and curiosity

If you’re looking to create a sense of anticipation and curiosity, unboxing videos are a great place to start. The popularity of unboxing videos has exploded in recent years, as people love to see what new products and packaging materials are out there. And while the packaging industry may not be as sexy as some other industries, it’s an important part of the branding process. By creating unique and eye-catching packaging, you can definitely generate some excitement and curiosity. So if you’re looking to unbox your next big idea, make sure your packaging is up to the task!

Make a good first impression

When you unbox a new product, what goes through your mind? If you’re like most people, you’re probably thinking about the product itself and whether it lives up to the hype. But have you ever stopped to think about the packaging? The unboxing experience can actually tell you a lot about a company and its products.

For example, take a look at unboxing videos on YouTube. You’ll notice that some companies go above and beyond in terms of their packaging materials and design. This shows that they’re paying attention to the details and want to make a good first impression. On the other hand, some companies skimp on packaging, which can reflect poorly on their brand.

In today’s competitive market, first impressions matter more than ever. So if you want to make a good first impression, make sure your packaging is on point!

 
bright colors

Think outside the box

If you really want to wow your customers, think outside the box. There are endless possibilities when it comes to packaging, so don’t be afraid to get creative. Use unique materials, interesting shapes and eye-catching designs to make your packaging stand out from the rest.

By thinking outside the box, you can create an unforgettable unboxing experience that will leave a lasting impression on your customers. So go ahead and get creative!

 

Create a more personal connection with customers

The unboxing experience is one of the most important aspects of eCommerce. It’s the moment when customers finally get their hands on the products they’ve been waiting for, and it can make or break their opinion of your company. If you want to create a more personal connection with your customers, there are a few things you can do to improve the unboxing experience. First, consider using foam packaging or corrugated boxes instead of plastic shipping bags. This will give your products a more premium feel and show that you care about protecting your products during shipping. You can also include unboxing videos on your website or social media channels. These videos provide customers with an inside look at what they can expect when they open their package, and they can also give you some valuable feedback about your packaging and shipping process. Finally, don’t forget to include a thank-you note or card in each package. This small gesture will show your customers that you appreciate their business and make them feel more valued as individuals.

wooden crates

Showcase the quality and care you put into your product

Quality and care are important factors to consider when showcase your product. The packaging of your product is the first thing consumers will see, so it is important to make a good impression. You want your packaging to be professional and reflect the quality of your product. One way to do this is by using high-quality materials.

So if you’re looking for a way to get people excited about your product, consider custom packaging from a reputable company like ours. We specialize in custom packaging and product design and we would be happy to help you create the perfect unboxing experience for your customers. Contact Form Design today to learn more! Do you have any tips for creating a great unboxing experience? Share them with us in the comments below!

 
 
1  Niv, G., & Harris, D. (2018, May 2) Most Americans Say That the Design Of A Product’s Packaging Often Influences Their Purchase Decisions. Ipsos. https://www.ipsos.com/en-us/news-polls/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions
2  Dotcom Distribution. (2016). Driving Customer Loyalty With Fast Delivery and Quality Packaging. https://dotcomdist.com/unwrapping-the-customer-experience/
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