package redesign

10 Food Brands with Successful Packaging Redesigns: How you can learn from their strategies

Packaging redesigns are a crucial marketing tool that allows brands to stay relevant. A brand can redesign packaging to boost sales, or to reflect company-wide changes. In this blog post, we will take a look at 10 food brands that successfully redesigned their packaging, and learn from their strategies. Whether you are looking to update your brand’s image or want to increase sales, these case studies will provide you with the information you need to get started on your own packaging redesign project!

When redesigning packaging, it is important to consider the overall brand identity. This includes the company’s values, target market, and mission statement. These factors will help to determine the key elements that should be included in the new logo and packaging design. For example, if the company’s values include environmental sustainability, then the new packaging should be made from recycled materials and feature a green logo.

brand recognition

If the company’s target audience is health-conscious consumers, then the new packaging designs should highlight the nutritional value of the product. And if the company’s mission statement is to provide affordable products to consumers, then the new packaging should be designed with cost-effectiveness in mind. By taking these factors into consideration, companies can create packaging that is more likely to be successful.

In the age of social media and constant distraction, product packaging has to work harder than ever before to capture our attention. That’s why more and more brand owners are investing in creative redesigns that make their products stand out on the shelves. Here are 10 food brands that have successfully transformed their packaging, along with a brief explanation of their strategies for the future:

packaging redesign

1. Brandless

In a world where big brands bombarded consumers with marketing campaigns and flashy packaging, Brandless was one of the first companies to realize the power of minimalism. The company’s products are sold in simple, white packaging that is free of logos and other branding elements. By focusing on product quality and value, Brandless has built a loyal following among discerning shoppers.

While some may see the company’s new design as boring, shoppers who are tired of being bombarded with marketing messages appreciate the simplicity. And in a world where we are constantly inundated with new choices and overwhelming amounts of information, sometimes the simplest option is the best option.

2. Chobani

packaging redesign

Chobani, the leading yogurt brand in the United States, has recently embraced minimalism as a new design direction for its product packaging. The brand’s yogurts are now sold in sleek, white containers that are adorned with a single blue stripe. This new look helps Chobani to stand out in a crowded marketplace and reinforces the brand’s premium positioning.

The new identity is also a departure from the traditional yellow-and-purple color scheme that has long been associated with the brand. This new direction highlights the simplicity of Chobani’s products and underscores the company’s commitment to quality ingredients and delicious taste.

3. Honda

Honda’s public image is one of simplicity and efficiency. The company’s product packaging reflects this image, with a clean and uncluttered design that uses a minimal color palette. The focus is on the product itself, rather than on any extraneous details. This approach helps Honda products to stand out against rival brands, which often use more complex and busy designs. It also reinforces the company’s public image of being a supplier of high-quality, reliable products.

packaging design

In a world where businesses are constantly trying to grab attention with ever-more flashy packaging, Honda’s restrained approach is a refreshing change. And it seems to be working, as the company continues to go from strength to strength.

4. Heinz

Heinz and other big food brands are under pressure to appeal to health-conscious consumers who are looking for convenient, healthy meal options. In May 2022, Heinz responded with the launch of a new product line called “Heinz Single Serve.” The packaging for these products is sleek and modern, with clean lines and minimal branding.

The focus is on the product itself, rather than the Heinz name or logo. This strategy has helped Heinz to appeal to younger consumers who are looking for convenient, healthy meal options. And it’s not just the packaging that’s appealing to health-conscious consumers; the products themselves are nutritious and low in calories. For example, the Heinz Single Serve BBQ Chicken is made with white meat chicken, brown rice, and vegetables. It’s a delicious and easy way to get a healthy meal on the go.

Thanks to its innovative packaging and healthy offerings, Heinz Single Serve is sure to be a hit with health-conscious consumers of all ages.

packaging design

5. Campbell’s Soup

Founded in 1869, Campbell’s Soup has been an iconic fixture in the American pantry for over 150 years. In recent years, however, the company has faced declining sales as consumers have become increasingly health-conscious and turned to new, more natural brands. In response, Campbell’s has taken a new direction, redesigning its entire product line with a vintage aesthetic.

packaging design

The new designs are inspired by classic advertising and feature bold typography and retro illustrations. These changes have helped Campbell’s to remain relevant in the minds of consumers and reestablish itself as a trusted brand. As it looks to the future, Campbell’s will continue to evolve its products and packaging to meet the changing needs of its customers.

6. KFC

The fast-food chain has also been focusing on more environmentally friendly packaging, using recycled materials whenever possible. In addition to being more health conscious, KFC’s new packaging is also helping to reduce the company’s environmental footprint.

brand packaging

The focus on recycled materials is a major step in the right direction, and it’s something that customers are clearly enthusiastic about. With any luck, other fast-food chains will follow suit and begin to adopt more sustainable practices. Either way, it’s clear that KFC is on the cutting edge when it comes to environmental consciousness.

brand packaging

7. Dunkin’ Donuts

In an increasingly competitive marketplace, it’s more important than ever for brands to stay relevant and top-of-mind with consumers. That’s why Dunkin’ Donuts made the decision to revamp its packaging design last year, and the results have been impressive.
The new design is more eye-catching and appealing, and it helps to set the brand apart from its competitors. In addition, the new packaging is more sustainable and environmentally friendly, which is another important consideration for today’s consumers. With its updated packaging design, Dunkin’ Donuts is poised to continue its momentum as a leading brand in the quick-service restaurant industry.

8. Pepsi

Pepsi’s latest marketing campaign, “Love it Live it,” has been a huge success. The refreshed design and packaging is more vibrant and youthful, appealing to a wider range of customers. In addition, the new slogan communicates Pepsi’s brand values in a simple and memorable way.

brand packaging

The campaign has helped boost sales and re-establish Pepsi as a leading player in the soda market. This success is due in part to Pepsi’s ability to keep up with the latest trends. The company has successfully tap into what consumers are looking for, whether it’s innovative packaging or catchy slogans. As a result, Pepsi is once again becoming the drink of choice for people all over the world.

9. Hershey’s

brand packaging

The new Hershey’s packaging redesign has been all about simplicity. The Hershey’s logo is now the focus, and the new packaging is clean and modern. This change has helped the brand to better connect with consumers. Customer connection is important to the Hershey Company because it allows for customers to emotionally connect with the brand. When customers feel a connection to a brand, they are more likely to be loyal and make purchases. The goal of the new packaging was to make the Hershey’s brand more relatable and approachable so that consumers would feel more connected to it. And judging by the reaction from consumers so far, it seems to be working.

10. McDonald’s

brand packaging

McDonald’s current customers may be surprised to learn that the company has announced a switch to 100% recycled fiber-based packaging by 2025. The fast food giant has also committed to using only certified sustainable palm oil in its products. These are just some of the ways that McDonald’s is working to become more environmentally friendly.
The company has come under fire in the past for its use of plastic straws and packaging, so this new commitment is a welcome change. It’s also likely to appeal to younger customers who are increasingly interested in sustainability. With this move, McDonald’s is making it clear that it is serious about protecting the environment.
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, founder and CEO of Amazon.com

iconic brand

When it comes to product packaging, the goal is always to stay relevant and make a lasting impression. In an ever-changing marketplace, that can be difficult to do. However, with a little creativity, it is possible to design packaging that will stand out from the competition.
First, create an eye-catching design that uses unexpected colors or patterns. This will help your product to stand out on store shelves. Another way to make your packaging more memorable is to incorporate elements of interactive design. By making your packaging fun and engaging, you will encourage customers to pick up your product and learn more about what it has to offer.
Of course, staying relevant also means keeping up with the latest trends. Make sure to stay abreast of the latest design trends so that your packaging looks fresh and modern. With a little effort, you can ensure that your product packaging is always on trend and able to make a lasting impression.

packaging project

When it comes to product packaging, the old adage “you can’t judge a book by its cover” definitely doesn’t apply. In fact, packaging is often the first and last thing customers will see when considering a purchase, so it’s important to make sure your products are packaged in a way that accurately reflects their quality and value. Unfortunately, many companies make the mistake of using packaging that is either too boring or too flashy, neither of which are effective at promoting sales.

sustainable packaging

That’s where repackaging comes in. By redesigning your packaging to be more eye-catching and memorable, you can dramatically increase the likelihood of customers taking notice – and making a purchase. Of course, simply changing the packaging isn’t enough – it’s also important to make sure the design reflects the type of product inside. For example, if you’re selling a luxury item, using packaging that is sleek and sophisticated will help It communicates to potential buyers that your product is worth the investment. On the other hand, if you’re selling a fun and quirky product, packaging that is colorful and playful will be more likely to resonate with customers.

No matter what type of product you’re selling, repackaging can be a powerful tool for boosting sales and increasing brand awareness. By taking the time to create packaging that accurately reflects the quality of your product, you can make a lasting impression on potential customers – and turn them into lifelong fans.

What are some other examples of food brands with successful packaging redesigns? Share your thoughts in the comments below!

 

Contact Form Design today to help with any of your redesigned packaging needs! 

Interested in the importance of unboxing? Check out our blog post HERE!

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